Back in January I posted an article here entitled "The Extreme Marketing Makeover." That post later evolved into a conference session, and I'm currently developing it into a workshop. It draws from the very best business development strategies I have discovered (and personally used) over the years. But as the title suggests, these strategies are hardly routine in our industry.
If you'd like to learn more about them, I'm offering a free resource I think you'll find helpful. It's called The Extreme Marketing Makeover Toolkit and it's circulating through the ranks of A/E firms across the country. I created it as a follow-up to the conference session and also sent it to folks on my mailing list. It contains links to articles and other resources that describe how to apply the ten steps of the Extreme Marketing Makeover. If you'd like to receive it, email me at firstname.lastname@example.org.
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